SERVICES I PROVIDED
Brand Strategy / Unique Value Proposition / Vision Statement / Brand Idea / Brand Attributes / Naming Ideation / Brandline / Marketing Mix / Brand Architecture
/ Creative Direction / Brand Identity Design / Branding Design / Collateral & Merch Printing / Consulting on Marketing Strategy and Pricing Strategy
Brand Strategy / Unique Value Proposition / Vision Statement / Brand Idea / Brand Attributes / Naming Ideation / Brandline / Marketing Mix / Brand Architecture
/ Creative Direction / Brand Identity Design / Branding Design / Collateral & Merch Printing / Consulting on Marketing Strategy and Pricing Strategy
CHALLENGES
I was hired to solve complex business problems. The business concept not differentiated from their competition. Owners need help on how to make the business profitable and sustainable in a highly saturated market. How to successfully operate in their current geographic location, which was very bad. If possible craft a “franchisable” brand that might attract VC interest and funding.
SOLUTIONS I PROVIDED
I analyzed the market landscape to uncover insights and opportunities. I re-framed the problems and thru my Brand Multiplier™ framework I guided the founders in crafting their Vision, Mission and Positioning Statements to define a clear strategic direction. I crafted a highly differentiated Value Proposition, an inspiring Brand Idea, defined the proper Brand Attributes, and helped with on-brand ideation for Naming and the Brandline, defined the appropriate Marketing Mix, crafted an in-depth Brand Identity, and defined the necessary Brand Architecture. I also consulted on Marketing Strategies, strategically designed
and printed all branded collateral and promotional materials, defined Brand Standards for consistent delivery of the brand experience at all interaction touchpoints, crafted on-brand interior design and decor, and identified KPI’s to measure. This virtually eliminated the competition by elevating Escabeche to an entirely different category than its competitors, a fast-casual establishment offering unusually fresh, light, guilt-free, and socially responsible artisanal Mexican food in a modern atmosphere + the option for high-end catering services in the near future.
RESULTS
Success, the customers fell in love! Escabeche Mexican Grill quickly became a beloved brand, so much that the bad location became a non-issue, winning a consistent 4.5 of 5 star Yelp rating. Escabeche was praised in the media by professional food critics such as PBS’ s “Let’s Dine Out” and others articles with exceedingly positive reviews. They were quickly nominated Best in Class in for Best Mexican Restaurant in the entire Los Angeles Metropolitan Area (which is huge!). Sales projections were all surpassed and a loyal following was built. Investor support came in shortly afterwards. After many years of continued success, Escabeche added high-end catering services and catered exclusively for Hollywood’s high-end music and film industry.
Success, the customers fell in love! Escabeche Mexican Grill quickly became a beloved brand, so much that the bad location became a non-issue, winning a consistent 4.5 of 5 star Yelp rating. Escabeche was praised in the media by professional food critics such as PBS’ s “Let’s Dine Out” and others articles with exceedingly positive reviews. They were quickly nominated Best in Class in for Best Mexican Restaurant in the entire Los Angeles Metropolitan Area (which is huge!). Sales projections were all surpassed and a loyal following was built. Investor support came in shortly afterwards. After many years of continued success, Escabeche added high-end catering services and catered exclusively for Hollywood’s high-end music and film industry.
