My process for rebrands consists of 6 steps:
1) Analysis, 2) diagnosis, 3) brand strategy, 4) messaging, 5) visual execution and 6) roll out.
1) Analysis, 2) diagnosis, 3) brand strategy, 4) messaging, 5) visual execution and 6) roll out.
Effective rebrand initiatives begin with brand strategy in order to clarify, define and align the brand essence and direction with the business goals with the goal of crafting effective and targeted visual communications.
Crafted based on my brand strategy process as founder of Skycraft Collaborative, now called Archimedes Strategic Branding.
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STARK brand strategy session sneak peak video: